Telephone Tracking enables you to track calls from your site and know exactly what advertising activity brought them there; whether it was from a different site, Google or your paid search effort.
So no longer will you have to figure how your caller has found you.
Call tracking is an essential tool for any company that spends money on advertising across multiple channels. Clients with AdWords possess an inborn need to track the calls that are relevant to their key words, in order to understand which keywords provide call conversions. Call Conversions With no visibility of telephone conversions, it’s not really possible to work out if your investment in the key words on your portfolio is providing value or not. Is just monitoring AdWords telephone conversions enough?
Most clients are searching to track not just PPC, but also SEO, Display, Affiliates, Social Media as well as Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the energy of a 3rd generation phone monitoring system such as Call Conversions Tracking comes in, as it lets you see your ROI for every one of these vital channels not just Google PPC. This is essential actionable data allowing you to optimise the efficacy of all your marketing and advertising channels, key to the success of any business enterprise.